Description
Part I: The Need for Public-Private Partnerships in Physical Activity and Health Chapter 1. Finding Consensus in How to Develop Partnerships Defining Partnerships Role of Partnerships in Physical Activity and Health Conclusion Chapter 2. The Partnership Protocol ParticipACTION The Partnership Protocol Guidelines for Effective Partnerships Conclusion Part II: Public-Private Partnership Strategies Chapter 3. Basics of Messaging and Marketing in Physical Activity and Health Importance of a Good Communications Strategy Communications Strategies Marketing for Behavioral Change Communicating Through Social Media Harnessing Tools of Inactivity to Promote Physical Activity Communicating Across Cultures Conclusion Chapter 4. The Value of Sponsorship in Physical Activity, Sport Participation, and Health Image Transfer Stakeholders: Sponsors, Sponsees, and Agencies Size and Scope of the Sponsorship Industry Strategic Sponsorship Finding a Sponsor for your Not-for-Profit Finding a Not-for-Profit Sponsee for your for-Profit Corporation Profile of a Sponsee Conclusion Chapter 5. Revenue Strategies for Not-for-Profit Organizations Data on Sport and Recreation Organizations Government Sources Fees for Goods and Services Philanthropic Sources Conclusion Chapter 6. Dimensions of Corporate Philanthropy and Partnerships Corporate Support for Not-for-Profits Corporate Donations In-Kind Donations of Goods and Services Sponsorships Cause-Related Marketing Employee Volunteering Conclusion Chapter 7. Role Models and Champions Role Models From Role Model to Champion Champions in Action Conclusion Chapter 8. Leveraging Corporate Social Responsibility to Partner With Corporations Introducing CSR Corporate Perspective on Partnerships Integrate CSR to Attract Partners How CSR Can Improve Partnerships Examples of CSR in Partnerships Conclusion Part III: Putting Partnership Guidelines Into Action Chapter 9. Global, National, Community Partnership Perspectives Partnering Across Sectors Global Perspectives Conclusion Chapter 10. Applying Partnership Guidelines in Physical Activity and Health CATCH Case Study Partnerships Examples Conclusion Chapter 11. Challenges in Creating Effective Partnerships: Bias, Controversy, and Failure Measuring Partnership Effectiveness Elements of an Effective Partnership Key Partnership Challenges Avoiding Partnership Breakdown Through Good Management Conclusion
Norman O'Reilly, PhD, is a professor at the University of Ottawa's faculty of health sciences, specializing in sport business. He was recently named a lifetime research fellow of the North American Society for Sport Management and was the 2011 recipient of the University of Ottawa's Media Excellence Award. He is also a senior advisor with TrojanOne, a Toronto-based marketing agency, where he works with corporations and properties on revenue generation and sponsorship. O'Reilly holds a PhD in management from the Sprott School of Business at Carleton University, an MBA from the Telfer School of Management at the University of Ottawa, an MA in sports administration from the University of Ottawa, and a BSc in kinesiology from the University of Waterloo. O'Reilly is an active researcher and has published 5 books, more than 50 articles in refereed management journals, and more than 100 conference proceedings and case studies in the areas of sport management, sponsorship, tourism marketing, marketing, risk management, sport finance, and social marketing. Dr. O'Reilly is the lead researcher on the Canadian Sponsorship Landscape Study, a highlight of the annual Canadian Sponsorship Forum since 2007, currently in its sixth edition. O'Reilly competes in triathlons, long-distance runs, cross-country skiing events, and ice hockey leagues and tournaments. He has completed six Ironman triathlons and represented Canada at five long-distance World Triathlon Championships in his age group, finishing as high as 17th in 1997. He is an active mountain climber and an avid world traveler, having visited more than 40 countries. Michelle Brunette teaches international health in the School of Human Kinetics and is an academic advisor at Laurentian University in Ontario, Canada. She received her masters in human kinetics from Laurentian University, a BA in political science from the University of Windsor, and an honors bachelor of physical and health education from Laurentian University. Brunette has published in the Journal of Sport Behavior and has presented at several conferences. She is a volunteer coordinator for the Sudbury Rocks!!! Race, Run or Walk for Diabetes, a founding board executive for the Young Professionals Association, and the former athlete representative for Ringette Ontario. She has extensive cross-cultural work experience: She taught conversational English and Canadian culture to students in China, served as a TESL instructor preparing people for teaching and working abroad, and worked in Ireland as part of the Student Work Abroad program. She is a keen explorer who has worked or traveled in more than 20 countries. Brunette is an avid runner, participating in both marathons and half marathons. She also enjoys hiking, canoeing, and playing soccer. When not working, Brunette enjoys spending time with her favorite partners: husband Jamie, daughters Malin and Nellie, and golden retreiver Charlie.