Description
Part I. Understanding the Roles and Responsibilities of Personal Trainers Chapter 1. Discovering Your Purpose and the Scope of What You Can Do Chapter 2. Choosing to Be a Personal Trainer for a Fitness Facility Chapter 3. Choosing to Be a Self-Employed Personal Trainer Chapter 4. Choosing to Be a Personal Trainer and Facility Owner Part II. Learning and Applying Business Skills Chapter 5. Creating a Business Plan Chapter 6. Determining Your Business Structure Chapter 7. Screening and Hiring Your Staff Chapter 8. Obtaining the Right Insurance Chapter 9. Determining Your Offerings and Their Pricing Chapter 10. Developing Forms and Contracts Chapter 11. Becoming Financially Profitable Chapter 12. Marketing Your Services and Your Business Chapter 13. Learning the Art of Selling Chapter 14. Communicating With Clients, Businesses, and the Community Chapter 15. Identifying Options for Outsourcing Your Tasks Chapter 16. Growing Your Business Appendix A. Business Plan Templates Appendix B. Personal Trainer-Client Forms Appendix C. Business Resources
Mark A. Nutting, CSCS, *D, NSCA-CPT, *D, ACSM-HFD, ACSM-CEP, RCPT*E, is known for "training the personal trainer." He has more than 37 years of experience in personal training and health club management and over 10 years of intensive study about business practices and how to apply them to the fitness industry. Mark is an early adopter of the newest technologies and social media applications, and he is an eight-year veteran blogger to his large network of top professionals in general business and the fitness business. In 2017, Mark was designated as a Recognized Certified Personal Trainer Emeritus by the National Strength and Conditioning Association (NSCA). He was the recipient of the 2016 Personal Fitness Professional's Trainer of the Year Legacy Award and NSCA's 2009 Personal Trainer of the Year Award.