Description
Chapter 1. Introducing Sport Public Relations Definition of Sport Public Relations Evolution of Sport Public Relations Sport Public Relations in Practice Public Relations Value Chapter 2. Integrating Public Relations With Strategic Management Public Relations as a Strategic Management Driver Organizational Stakeholders and Publics Stakeholder Communication Issues Management Reputation Management Chapter 3. Engaging Key Publics via Social Media Social Media Use in Public Relations Social Networking Sites Strategic Considerations for Social Media Use Careers in Social Media Management Chapter 4. Engaging Key Publics via Other Forms of Digital Media Digital Media Use in Sport Public Relations Website Development Websites for Specific Stakeholders Blogs Podcasts New Media Limitations and Problems Chapter 5. Engaging Key Publics via Legacy Media Media Guides Print Organizational Media Electronic Organizational Media Corporate Communications Chapter 6. Managing the Sport Organization-Media Relationship Definition of Mass Media Mass Media and Sport History Today's MediaSport Environment Serving Media at Organizational Events Reporting Statistics Reporting Play-By-Play Information Chapter 7. Employing News Media Tactics Media Policy Development News Releases Media Pitches Interviews Media Tours News Conferences Media Days Chapter 8. Communicating in Times of Crisis Nature of Crises and the Need to Plan for Them Preparing for a Crisis Managing a Crisis Assessing a Crisis Response Crisis Response Case Studies Chapter 9. Cultivating Positive Relationships in the Community Uniqueness of Sport Corporate Social Responsibility Evolution of Sport Social Responsibility Strategic Sport Social Responsibility Communication of Corporate Social Responsibility Chapter 10. Advanced Communications With External and Internal Publics Customer and Member Relationships Sponsor Relationships Donor Relationships Government Relationships Employee Relationships Investor Relationships Appendix: Sample Crisis Communication Plan
G. Clayton Stoldt, EdD, is associate dean, a professor of sport management, and the faculty athletics representative at Wichita State University in Kansas. He has taught and conducted research in sport public relations for more than 20 years, was a college sport information director for 10 years, and currently maintains involvement in sport public relations practice through media service roles for select events with ESPN, CBS Sports, and Fox Sports Midwest. In addition to Sport Public Relations, Stoldt has published 11 book chapters and 51 articles in academic and professional publications, and he has made 30 presentations on the subject of sport public relations at various academic and professional conferences. His work as a sport information director has also been recognized in various state and national competitions, and in 2019 he received the Committed Service Award from the Commission on Sport Management Accreditation (COSMA) and was inducted into the COSMA Hall of Fame. Stoldt is a member of the North American Society for Sport Management (NASSM) and the College Sports Information Directors of America (CoSIDA). Stoldt enjoys spending time with his family and friends, attending sporting events, and reading. Stephen W. Dittmore, PhD, is the assistant dean for outreach and innovation as well as a professor of recreation and sport management at the University of Arkansas in Fayetteville. He worked in sport public relations in both the 1996 and 2002 Olympic Games as director for the Salt Lake Olympic Organizing Committee, coordinator for the Atlanta Committee for the Olympic Games, and public relations manager for USA Wrestling. In 2015, he served as the venue media manager for the Special Olympics World Games in Los Angeles. He is an assistant editor for the AthleticDirectorU site and is on the editorial board of International Journal of Sport Communication. Dittmore is a member of the Society for American Baseball Research. He has been recognized with multiple awards from the University of Arkansas, including the Rising Star Award in 2011 and the Outstanding Advising and Mentoring Award in 2016. Dittmore enjoys traveling with his family, supporting his son's athletics activities, reading, and writing. Mike Ross, EdD, is an assistant professor of sport management at Wichita State University (WSU), with teaching specializations in sport public relations, technology in sport management, and sport marketing. Prior to joining the faculty in 2010, Ross was the assistant media relations director for WSU Athletics. He has sustained his involvement in sport communication practice in a number of ways, most recently serving as director of media operations for the 2018 NCAA men's basketball regional hosted in Wichita. Ross is a member of the College Sports Information Directors of America (CoSIDA). He was the recipient of the Leadership in the Advancement of Teaching Award in 2016 and the College of Education Emory Lindquist Faculty Teaching Award in 2018, both from WSU. Scott Branvold, EdD, is a professor of sport management at Robert Morris University and a former faculty athletics representative at the university. He has over 30 years of teaching experience in the sport management field and practical experience in sport information and event management. In 2017 he was the recipient of the university's School of Business Service Award. Branvold earned his doctorate in education from the University of Utah. He has contributed chapters to two publications dealing with ethics in sport management and marketing and public relations in college athletics. He has written articles for several sport marketing and management journals and has given several presentations on topics relating to sports.