Description
Chapter 1. Exploring Sports Journalism The Value of Sports Journalism Content Creators Rise of Social Media Online Media and the Role of Access Female Sports Journalists Social Justice Issues The Power of Sport as a Brand Stories About People What You Can Expect From This Book Summary Chapter 2. The Evolution of Sports Journalism Development and Expansion of Sport Media Traditional Media's Control of the Narrative Athlete Control of the Narrative Traditional Media Navigates Challenges The Internet and the Boom of Sports Sites Pivot to Video The Market for Quality Sports Journalism Blurring the Lines Between Journalism and Public Relations Summary Chapter 3. News Gathering and Writing Sports Writing Basics News Gathering Media Theory in Sports Journalism Summary Chapter 4. News Gathering in the Digital Age Nonhuman Sources Statistics Analytics Sport-by-Sport Analytics Databases and Other Online Resources Summary Chapter 5. Digital Sports Media Mobile Journalism News Consumers Content Creators Social Media Facebook X (Twitter) Instagram and YouTube Blogs Podcasts Artificial Intelligence Summary Chapter 6. Sports Journalism and Public Relations Public Relations Sport Public Relations Building and Maintaining Relationships With Key Publics Communicating to Key Publics Through News Media Communicating to Key Publics Through Organizational Media Communicating to Key Publics Through Digital and Social Media Crisis Communications Summary Chapter 7. Media Ethics and Law Defining Ethics Ethics, Law, and Writing Managing Bias Social Media and Ethics Sports Gambling and Ethics Workshop Ethical and Legal Dilemmas Summary Chapter 8. Career Paths in Sports Journalism The Traditional Path The Economics of Sports Journalism Online Opportunities Future-Proof Career Advice Summary Chapter 9. The Future of Sports Journalism A Quick Look at the State of the Profession Where Do We Go From Here? Online Media Advancements in Technology and New Competitors Needed Skills Sport Media Startups Women and Minoritized Groups in Sports Journalism Local Engagement Summary
Matthew Zimmerman, PhD, is an assistant professor of sports media analytics at Virginia Tech. Previously, he taught sport administration and sport communication for eight years at Mississippi State University. Following a six-year stint in sports journalism, he has spent more than a decade in academia studying the effects of new media on the overall sports conversation between fans and organizations. He teaches courses on sport analytics and sports media production. As a researcher, he has published in multiple journals. He is a member of the International Association for Communication and Sport. Lauren Burch, PhD, is a senior lecturer and the program director for the sports analytics and technologies program in the Institute for Sport Business at Loughborough University London in England. She teaches courses such as Digital Storytelling for Sports and Sport PR & Communication. Her research interests focus on examining the gendered construction of brand identity, athlete activism, and the examination of discourse and sentiment on social media. Burch's current research has examined online abuse from a racial or gendered perspective in sport on social media. Her work has been published in International Journal of Sport Communication and Communication and Sport. She is a member of the International Association of Communication in Sport. Brian Moritz, PhD, is an associate professor and director of the online journalism master's programs in sports journalism and digital journalism at St. Bonaventure University. Previously, he taught for seven years as an associate professor of digital media production and online journalism at State University of New York (SUNY) at Oswego and spent 10 years as an award-winning sports journalist and columnist in western and central New York. His research, which focuses on both the work routines of sports journalists and the economic models of digital sports journalism, has been published in the International Journal of Sport Communication and Communication and Sport. He is also the author of the Sports Media Guy blog. He is a member and past president of the Sports Communication Interest Group within the Association for Education in Journalism & Mass Communication (AEJMC) and a member of the International Association for Communication and Sport.